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SEO Web Design Tips for Creating SEO Friendly Web Design!

SEO and Web Design go hand in hand. What's the point of having a Website if nobody can find it?! You can use our SEO Web Design Tips to help your Website get found on Google and other major search engines. Among the SEO Friendly Web Design topics that we'll discuss is SEO Copywriting, Link Building strategies, maximizing Social Media outlets for SEO benefits, properly structuring and optimizing Website content to be relevant and to rank highly in the search results, and anymore SEO Web Design Tips that we can think of! Professional SEO and web design teams know which design elements that can hinder SEO performance, such as Flash and code-heavy pages. They also know the elements that can enhance the SEO potential of a website. Below we outline three perspectives that define successful SEO and website design teams.

Saturday, June 23, 2012

What to Look for in a Search Engine Friendly CMS

If you have decided to dabble in the world of online business, the first consideration will obviously be a good website that is search engine friendly. Today, most designers are turning to Content Management Systems (CMS) to build their websites due to the ease of ongoing content maintenance for the website.

In fact, with some simple content management systems and free blogging platforms, pretty much anyone who knows how to surf the Internet can set up a simple website on their own these days. 

However, making the choice between the myriad of CMS options available can be difficult if you don't know what to look for in a CMS – especially if ranking high in the search results is one of your primary business objectives. The emphasis here is on SEO because it is the backbone of any online business so it's imperative that you build your website on a Search Engine Friendly Content Management System.

With this in mind, here are a few SEO Web Design Tips that you should look for when you're trying to find an SEO friendly CMS for your website design.

Ease of Customization of the CMS

Any CMS you choose should be user-friendly in terms of allowing you to customize several of the features. A website should be unique and hence, the CMS should allow for customized URLs created with your own keywords for easy search engine indexing and ranking. CMS platforms like Wordpress – although Wordpress requires a third-party plugin to maximize SEO value – or Exponent CMS give you complete control over highly important Meta data for SEO including:

  • Page title tags – which should be unique with an emphasis on keywords and phrase
  • Meta Descriptions tag
  • Meta Keywords tag

A search engine friendly content management system should provide customizable access to all three of these vital on-site SEO tags. Without being able to personalize these Meta tags, the search engines won't be able to get the full story of your website's pages and you won't get the search rankings you're trying to achieve. An SEO friendly CMS should allow the link anchor text to be alerted to suit your unique needs any time.

The top two SEO plugins for Wordpress that our company uses for SEO in Atlanta are the Yoast SEO plugin and the All-in-one SEO pack.

Functionality of the Search Engine Friendly CMS

The way a CMS functions will determine the success of your website. For a start, avoid any system, which will generate duplicate content, as this will lead to penalties from search engines and lower ranking. In addition, it is important to use a CMS that allows easy updating of both content text and images.

Additionally, search for a search engine friendly CMS that gives you access to make permanent 301 redirects of any URLs for the purpose of SEO and avoiding alarms of duplicate content or losing search engine rankings if a URL has changed. More importantly, the content management system must have easy access to all pages for manual editing because search engines are always attracted to updated content. 

To recap these SEO Web Design tips to get the most out of your Internet marketing strategy, consider all of these factors until it becomes clear what the best search engine friendly CMS is for your business. The website you set up can either make or break your company and the more you invest in your research and planning of your SEO, the better the site – and your organic SEO rankings - will turn out to be. To learn more, contact our Search Engine Friendly Web Design Company today!