In SEO marketing, just because you're website ranks No. 1 for your targeted keyword, that doesn't automatically spell maximum success for your web presence.
As the slide show below highlights, there's far more to a successful search optimization strategy than just getting searchers to your site. The goal is to CONVERT those users into sales, contacts, email lists, etc.
That's where effective SEO Web Design comes into play. Optimizing your website design to drive more conversions by utilizing strong calls to action, incentivizing users to fill out a form or to get in touch with you, or by offering discounts, freebies, etc., are just some of the ways you can increase conversion rates on your site. Because when a business invests in SEO, it's conversions that ultimately matter, no matter how high you're ranking, or how much traffic is hitting your website.
Check out this SlideShare presentation below about why being No. 1 isn't everything in SEO marketing.
SEO Marketing: Why Being No. 1 Isn't Everything from Chris J. Everett
Feel free to share some of your favorite website optimization strategies in the comments section below!
Connect with Chris J Everett on Google+
Connect with Chris J Everett on Google+
