If
you have decided to dabble in the world of online business, the first
consideration will obviously be a good website that is search engine friendly. Today, most designers
are turning to Content Management Systems (CMS) to build their
websites due to the ease of ongoing content maintenance for the
website.
In
fact, with some simple content management systems and free blogging
platforms, pretty much anyone who knows how to surf the Internet can
set up a simple website on their own these days.
However, making the
choice
between the myriad of CMS options available can be difficult if you
don't know what to look for in a CMS – especially if ranking high
in the search results is one of your primary business objectives.
The emphasis here is on SEO because it is the backbone of any online
business so it's imperative that you build your website on a Search
Engine Friendly Content Management System.
With
this in mind, here are a few SEO Web Design Tips that you should look
for when you're trying to find an SEO friendly CMS for your website design.
Ease of Customization of the CMS
Any
CMS you choose should be user-friendly in terms of allowing you to
customize several of the features. A website should be unique and
hence, the CMS should allow for customized URLs created with your own
keywords for easy search engine indexing and ranking. CMS platforms
like Wordpress – although Wordpress requires a third-party plugin
to maximize SEO value – or Exponent CMS give you complete control
over highly important Meta data for SEO including:
- Page title tags – which should be unique with an emphasis on keywords and phrase
- Meta Descriptions tag
- Meta Keywords tag
A
search engine friendly content management system should provide
customizable access to all three of these vital on-site SEO tags. Without
being able to personalize these Meta tags, the search engines won't
be able to get the full story of your website's pages and you won't
get the search rankings you're trying to achieve. An SEO friendly CMS
should allow the link anchor text to be alerted to suit your unique
needs any
time.
The
top two SEO plugins for Wordpress that our company uses for SEO in Atlanta are the Yoast SEO plugin and the All-in-one SEO pack.
Functionality of the Search Engine Friendly CMS
The
way a CMS functions will determine the success of your website. For a
start, avoid any system, which will generate duplicate content, as
this will lead to penalties from search engines and lower ranking. In
addition, it is important to use a CMS that allows easy updating of
both content text and images.
Additionally,
search for a search engine friendly CMS that gives you access to make
permanent 301 redirects of any URLs for the purpose of SEO and
avoiding alarms of duplicate content or losing search engine rankings
if a URL has changed. More importantly, the content management system
must have easy access to all pages for manual editing because search
engines are always attracted to updated content.
To recap these SEO Web Design tips to get the most out of your Internet marketing strategy, consider all of these factors until it becomes clear what the best search engine friendly CMS is for your business. The website you set up can either make or break your company and the more you invest in your research and planning of your SEO, the better the site – and your organic SEO rankings - will turn out to be. To learn more, contact our Search Engine Friendly Web Design Company today!
To recap these SEO Web Design tips to get the most out of your Internet marketing strategy, consider all of these factors until it becomes clear what the best search engine friendly CMS is for your business. The website you set up can either make or break your company and the more you invest in your research and planning of your SEO, the better the site – and your organic SEO rankings - will turn out to be. To learn more, contact our Search Engine Friendly Web Design Company today!
