SEO Web Design Tips to improve Google search ranking begins with crafting optimized content using relevant keywords and using those keywords in the page title. For example, a website targeting construction clients should include the company name and the word “Construction” -- or if you want to attract local visitors you would use "Atlanta Construction Company" in the title header.
Keyword density is another important component of SEO marketing strategy. Google looks for certain keywords, and certain combinations of keywords, that users frequently search for. Populating relevant website pages with these keywords, and specific combinations of keywords that are commonly entered in searches, can move a website’s search listing results higher in the page rankings.
Finally, inbound or reciprocal linking from other websites or blogs is another sure-fire way on how to get more traffic to your company's website. Reciprocity populates a helpful, high quality website’s content virally, where it can be discovered, shared, and re-shared. Obtaining the maximum number of inbound links pointing to a website will increase its ranking in Google search results. Ensuring that those links contain relevant keywords, or combination of keywords, can further assist with ranking results.