SEO Web Design Tips for Creating SEO Friendly Web Design!

For many companies, search engine visibility is often constrained by two key factors – the strength of both their Google Page Rank and their domain name. It isn't easy to find short, memorable domain names because, let's face it, the Internet has been around for awhile now and most of the good ones have been taken.

Sometimes businesses will choose to buy used domain name in order to capitalize on the name recognition of a business that once owned the domain or more often that not to use it to build their own brand online. What some companies don't understand though is that buying used domain names can pose a number of problems. SEO Web Design Tips urges you to know what you're getting yourself into!

Metaphorically speaking, when you purchase a used car, any mechanical issues that are wrong with the car you're purchasing then become your problem. In the same manner, if you buy an expired domain name, any problems or issues with that domain's history are now entirely the problem of the purchasing company. Certainly there is potential to capitalize on instant popularity or traffic when purchasing a reputable expired domain name, but more often than not buying a used domain name carries several risks.

The most glaring problem that companies may encounter when buying used domain names is that the domain may have been cited for being in violation of Google’s strict policies, or outrightly banned by Google. If you'd like to see if a domain name that you're considering purchasing comes with “baggage,” you can check in a few places:

• you can access the WHOIS database to find out when a domain name was first registered. Keep in mind that Google tends to give more weight to domain names that have been around for several years.
• in your Google search bar you can type in "cache:yourdomainname.com", which you view any pages that have been indexed by Google. It is likely that Google has blocked the domain name if there aren't any cached pages.
• take a look at who is linking to the domain name and make sure the links that are pointing to the domain are relevant to the domain's purpose.

Some used vehicles come with CarFax, but when when you buy used domain name there isn't a sure-fire way to know if what you're purchasing is a “lemon”, but by taking the simple tools above to screen the expired domain prior to purchasing it, you can avoid major issues with ranking in the search engines. To learn more about how to Register a Domain and Domain Management, contact us today!

Many companies that invest in search engine optimization and link building campaigns for their e-commerce websites assume that the work is done once their core pages and targeted keywords are ranking well in Google.

Savvy online businesses adhere to one of the stronger SEO Web Design Tips that if they want to increase conversion rates, their product description pages also need to rank well. To accomplish this type of Deep Linking SEO strategy for their ecommerce site, the company should consult an expert Atlanta SEO Company.

With this in mind, here are a some key points to discuss with your Ecommerce SEO firm on how to approach your e-commerce Website's Deep Linking SEO strategy:

Entice Customer Reviews

This conversion rate optimization strategy is pretty simple – if your company sends free samples of your product to a potential customer to review, that customer's review will most likely include a deep link to that product's description page. As long as the product is of a good quality, sending a free sample entices reviewers to be fair and balanced in their analysis of the product. An online retailer can also solicit testimonials and links from current customers who love their product.

Post as Guests on Other Websites

Online retailers can commence the deep linking process by posting as guests on blogs and other relevant Websites. For example, a online retailer selling iPhone covers might be able to post as a guest on a technology blog about the benefits of having a certain type of iPhone cover over another that includes a link to their product description page in their post. Many savvy online retailers also have their own blogs to post on, which can aid in the deep linking seo process.

Give away Freebies

Give away free trials, videos, brochures, phone apps, discount codes, etc., on the product description page. People will visit the site for the freebie, but may be enticed to purchase the product and then post a review about it with a link to your product description page after.

There's an art to formulating an effective Deep linking SEO plan for your e-commerce website. Partnering with a reputable Atlanta Ecommerce Development Company who can develop a custom link building program that features deep linking strategies can definitely promote and increase in e-commerce conversion rates and the overall bottom line for an online retailer.

Have you ever thought of Social Media as a problem solving tool?

Chris Everett, Webvolution Atlanta Web Design & SEO Company's founder, posted a blog on his website earlier this week discussing his recent experiences (both positive and negative) with Twitter and how it is becoming an outlet for businesses to provide improved customer service.

Check out his blog on the Positives & Negatives of Twitter!