Social Searching – The New Face of Online Purchasing
There are over 34,000 searches done every second through Google. This gives many companies the impression that it is properly managed SEO that will turn the tide and bring targeted traffic and higher sales conversion rates. However, while search engines like Google and Bing are seeing increasing traffic, most of these searches are done simply for general information, rather than for opinion. Further, once a consumer knows what he or she wants, search engines don't often factor in.
The Missing Link – Social Media
A recent MIT/Microsoft study showed that 29% of social media users queried friends through social sites about their opinions and recommendations for products and services. A Nielsen Global Online Consumer Survey showed that 90% of users trust reviews and opinions from friends, and 70% trust opinions they find posted online.
For companies, this means that ignoring the social aspect of searching, the desire for users to communicate their experience with a business or product can result in a smaller ROI on Internet marketing dollars.
Shifting Gears – How To Handle Social Media
A company can do several things to help its online presence, a few of the SEO Web Design Tips are to begin by establishing a solid profile on sites like Facebook and Twitter. In addition, making sure that copy on company webpages is written in clear and concise language can help a site to be crawled and indexed by search engines.
Search engines are also changing in response to the new consumer dynamic, integrating ways to make the entire experience feel more social and less disconnected. Both Bing and Google have begun to display images as well as links in their search results.
For any company looking to grow their brand online, social media is a force to be reckoned with.
There are over 34,000 searches done every second through Google. This gives many companies the impression that it is properly managed SEO that will turn the tide and bring targeted traffic and higher sales conversion rates. However, while search engines like Google and Bing are seeing increasing traffic, most of these searches are done simply for general information, rather than for opinion. Further, once a consumer knows what he or she wants, search engines don't often factor in.
The Missing Link – Social Media
A recent MIT/Microsoft study showed that 29% of social media users queried friends through social sites about their opinions and recommendations for products and services. A Nielsen Global Online Consumer Survey showed that 90% of users trust reviews and opinions from friends, and 70% trust opinions they find posted online.
For companies, this means that ignoring the social aspect of searching, the desire for users to communicate their experience with a business or product can result in a smaller ROI on Internet marketing dollars.
Shifting Gears – How To Handle Social Media
A company can do several things to help its online presence, a few of the SEO Web Design Tips are to begin by establishing a solid profile on sites like Facebook and Twitter. In addition, making sure that copy on company webpages is written in clear and concise language can help a site to be crawled and indexed by search engines.
Search engines are also changing in response to the new consumer dynamic, integrating ways to make the entire experience feel more social and less disconnected. Both Bing and Google have begun to display images as well as links in their search results.
For any company looking to grow their brand online, social media is a force to be reckoned with.
For more information on how to build your online presence through social media, contact our Atlanta Web Design Company today!
