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SEO Web Design Tips for Creating SEO Friendly Web Design!

SEO and Web Design go hand in hand. What's the point of having a Website if nobody can find it?! You can use our SEO Web Design Tips to help your Website get found on Google and other major search engines. Among the SEO Friendly Web Design topics that we'll discuss is SEO Copywriting, Link Building strategies, maximizing Social Media outlets for SEO benefits, properly structuring and optimizing Website content to be relevant and to rank highly in the search results, and anymore SEO Web Design Tips that we can think of! Professional SEO and web design teams know which design elements that can hinder SEO performance, such as Flash and code-heavy pages. They also know the elements that can enhance the SEO potential of a website. Below we outline three perspectives that define successful SEO and website design teams.
Showing posts with label tips. Show all posts
Showing posts with label tips. Show all posts

Thursday, February 21, 2013

Qualities of a Killer SEO Web Design Company

If you're looking for a top-notch SEO web design company to build and optimize your website, then this blog post is for you.

There are tons of web design companies that offer SEO to their clients. And although this is convenient for the client (in not having to deal with to vendors for both web design and SEO,) there's quite a gray area in what some web design firms think SEO is all about.

Sure, SEO does involve the basics like keyword optimizing page titles, Meta data, and page copy. However, this is only about 15% of the complete equation.

SEO has evolved significantly. That is, the old techniques that worked 1-2 years ago are now counter intuitive and can actually get your website penalized. So before you hire a SEO web design company to handle both your website's design and its SEO campaign, you'll want to make sure that you choose the right company to work with.

Characteristics of Quality SEO Web Design Companies

So what defines a quality SEO web design company? Below are some points to consider when shopping for a good provider for these services.
  • Solid SEO web design companies are strategic content marketers who understand how to leverage Google Authorship, blogging and other forms of content creation.
  • Proficient SEO web design firms staff highly-experienced website developers who know the best practices of SEO-friendly HTML coding
  • Quality SEO web design companies are well-versed in social media marketing and how social influences organic SEO
  • Trusted SEO web design firms provide ongoing support services in case of issues or website malfunctions
  • Knowledge SEO web design providers will educate their clients on what they are doing, as well as what the client can do themselves to benefit the entire campaign
Proficient SEO and web design firms are also very communicative and clear in what they provide and what you can expect as a client. If you'd like to learn more about the qualities of killer SEO web design company, visit OIC Group, Inc., a trusted firm that's been pioneering the SEO and web design professions for over ten years.

This blog post was contributed by Tyler Tafelsky, a five-year expert in organic SEO and website optimization.

Tuesday, September 25, 2012

SEO Copywriting Tips: Evolving Strategies on Old Tasks

There are a lot of theories and popularized beliefs out there on search engine optimization. SEO has become more and more of a delicate balancing act in finding the most effective way to rank. Below I will briefly detail successful strategies dedicated to the ever-almighty task of ranking high on search engines.

However, before I begin, it’s wise to touch on a few factors which need to be ironed-out in order for these strategies to work properly.

Accessibility - Search engines need to be able to see your code or your page can’t be ranked.  

Experience - A well interfaced website creating no barriers or problems for users is essential to gaining a following.  

Content - Great content intrigues readers which creates shares and links. Google recognizes this and rewards you.  

Marketing - As always, without promoting your content, it’s hard to get the word out.

1. Page Title

The first thing you need to know before you get started is what keywords you’re targeting. Even if you plan to optimize later, it’s helpful to know your keywords. You can start by inserting them into the page title. From an organizational standpoint, people want to see what they searched for looking right back at them in the results.

When your keywords are in the title, people will often use them in the anchor text to link to you. This allows Google to determine that a page is about a particular subject. Generally, keeping titles under 72 characters is preferred so it can be fully visible in results.

2. Meta Descriptions

The presentation of your content to search engines is still an integral part of SEO copywriting. It’s undecided if meta descriptions influence rank at all, but it really doesn’t matter. The meta description serves as a clincher to bring the traffic to your site through that last click. A successful meta description will summarize your page and convince the searcher that your content will satisfy what they’re searching for. Meta Descriptions should be under 165 characters so their full description is visible.

3. Content

Don’t let cobwebs form on your sites. The clearest function you need to provide is compelling and regularly updated content. The content needs to be direct. Internet readers will hardly reach for anything less in this age of instant gratification. Of course, that’s not to say that content should be brief. Providing content of a substantial length (in the 300-500 word range) will have a much easier time ranking than considerably shorter content. Other strategies such as bolding your keywords and including your keywords in subheadings may or may not produce results. If you’re going to do that, do it because it makes sense to do it and not because you’re looking for another way to achieve results.


Keyword Frequency

As one of the main building blocks of on-page SEO, keyword frequency undoubtedly impacts ranking. In the old days, it was all about jamming keywords into the content. However, these days a delicate ratio of keyword density is vital in balancing between the fine lines of excellent repetition of keywords and falling guilty of spam-like content. According to many experts, a keyword density greater than 5.5% could cause Google to penalize you. So make sure to measure your frequency against the overall length of your content if you’re having doubts. So in short, don’t be archaic and numbingly repeat keyword phrases thinking you’ll be the bread and butter of Google, likely the opposite will occur.


Page Links

When optimizing a web page, it’s absolutely necessary to be connected with other pages and content. Search engines value websites that are well indexed and deemed to be valuable to a great number of other webpages. Brian Clark of Copyblogger offers a few guidelines for page linking:
  • Link to relevant content early in the body copy 
  • Link to relevant pages every 120 words of content 
  • Link to relevant interior pages of your site or other sites 
  • Link with naturally relevant anchor text 
 These are tried and true practices that will surely help optimize any web page. However, when in doubt about what to do in your specific context, don’t always revert back to general rules thinking it’s the end-all-be-all. Rules are helpful, but are meant to be bent and sometimes broken. If you focus on being the quality results people are searching for, it’s hard to get lost. After all, that’s what the search engines are trying to do.